Aboutginicoef
We're former startup founders and marketing leaders who've been in your shoes. After helping build and scale companies like Slack and GitHub, we're now dedicated to helping the next generation of AI founders avoid the mistakes we made.
Why "ginicoef"?
In economics, the Gini coefficient is a measure of inequality.
In go-to-market, inequality shows up as the painful gap between an incredible product and the audience who still hasn't discovered it.
ginicoef was born to close that gap.
Like sunlight softening shadows on a city street, our data-driven strategies distribute opportunity evenly— guiding every feature demo, every campaign, every whisper of brand story toward the people who will love it most.
We believe a startup flourishes when value flows without friction, when awareness meets need in perfect symmetry. That moment of balance is our craft, our romance, our north star.
ginicoef: Measuring the distance between potential and reality—then erasing it, beautifully.
Founded by former startup operators who understand the unique challenges of building from zero to scale. We've walked the path from pre-seed to IPO, and we're here to help you navigate it faster.
Our Story & Values
Growth Catalyst was born from frustration. As startup founders ourselves, we watched too many brilliant AI companies fail not because of their technology, but because of poor go-to-market execution.
Our values are simple: Integrity in every recommendation, Speed in execution, Builder Empathy for the founder journey, and relentless Experimentation to find what works.
We don't just consult—we roll up our sleeves and build alongside you. Your success is our success, and we're invested in seeing you win.
Ready to Find Your Market Harmony?
Let's discuss how ginicoef can help you build a winning go-to-market strategy.
Talk to ginicoef