Services Built for Startup Founders
No agency fluff. No long contracts. Just proven marketing strategies designed specifically for early-stage AI and SaaS companies seeking market harmony.
Marketing Automation Consulting
Most founders waste months building the wrong automation workflows. We design systems that actually convert—from lead magnets to nurture sequences that turn prospects into customers. No complex funnels, just proven frameworks that work for early-stage startups.
- Lead scoring and segmentation strategies
- Email automation that converts
- Multi-channel campaign orchestration
- Customer journey optimization
- Performance tracking and iteration
Go-to-Market Strategy
Skip the trial-and-error phase. We've seen what works (and what doesn't) across hundreds of AI startups. Get a clear roadmap from product-market fit to scalable growth, with tactics that fit your stage and budget.
- Market positioning and messaging
- Competitive differentiation strategy
- Channel strategy and prioritization
- Launch planning and execution
- Pricing and packaging optimization
Fractional CMO Support
Not ready for a full-time CMO? Get senior marketing leadership on-demand. We integrate with your team, provide strategic direction, and execute alongside you. Think of us as your marketing co-founder who's done this before.
- Strategic marketing leadership
- Team mentoring and development
- Growth experimentation framework
- Investor and board reporting
- Hiring and scaling guidance
Growth Analytics & Optimization
Stop guessing what's working. We implement comprehensive analytics frameworks that give you clear visibility into your marketing performance, customer journey, and growth levers. Make data-driven decisions that compound your growth over time.
- Marketing attribution and ROI tracking
- Customer journey analytics setup
- Growth experimentation framework
- Performance dashboard creation
- Conversion rate optimization
Sales Enablement
Bridge the gap between marketing and sales with systems that actually work. We create sales enablement programs that turn your marketing efforts into closed deals, with content, processes, and tools that scale with your team.
- Sales content and collateral creation
- Lead qualification and scoring systems
- Sales process optimization
- CRM setup and automation
- Sales team training and onboarding
MarTech Stack Optimization
Most startups waste thousands on marketing tools they don't need or use properly. We audit your entire marketing technology stack, eliminate redundancies, and optimize workflows to maximize efficiency and ROI.
- Marketing technology audit
- Tool consolidation and optimization
- Integration and workflow setup
- Team training and adoption
- Cost optimization strategies
Additional Capabilities
Beyond our core services, we offer specialized expertise in key areas critical to AI company success.
Sales Enablement
Align sales and marketing teams with tools, content, and processes that accelerate deal closure.
MarTech Stack Optimization
Audit and optimize your marketing technology stack for maximum efficiency and ROI.
Innovation Workshops
Collaborative sessions to identify new growth opportunities and marketing innovations.
Ready to Transform Your Marketing?
Let's discuss which ginicoef services are right for your company's growth goals.
Talk to ginicoef